{"product_id":"atomic-hawx-prime-101","title":"Atomic Hawx Prime 100","description":"\u003cp\u003eExperience the pinnacle of alpine performance with the 2026 iteration of a legendary ski boot series. Designed by a leading innovator in winter sports, these boots are crafted for skiers who refuse to choose between a precise, technical fit and all-day comfort. Whether you are navigating challenging descents or enjoying a casual day on the trails, this model provides the unwavering reliability and technical support required for a superior mountain experience.\u003c\/p\u003e\u003cp\u003eThe medium flex rating strikes the ideal balance for progressing athletes, delivering the stiffness needed for efficient power transfer while remaining forgiving enough for versatile skiing styles. Engineered with high-quality materials and a focus on structural integrity, these boots ensure you maintain total control from the first chair to the final run. Trust in a heritage of excellence to provide the high-performance foundation your winter adventures demand.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePart of an iconic family renowned for its consistent feel and versatile volume fit.\u003c\/li\u003e\n\u003cli\u003eMedium flex profile optimized for reliable performance across diverse all-mountain terrain.\u003c\/li\u003e\n\u003cli\u003e100 Flex delivers maximum power transfer and stability for aggressive all-mountain skiing.\u003c\/li\u003e\n\u003cli\u003eDesigned for skiers seeking a dependable technical foundation for their winter gear.\u003c\/li\u003e\n\u003cli\u003eRefined fit and structural integrity for maximum control and comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom carving groomed runs to exploring off-piste terrain, these boots deliver the professional-grade performance and control necessary for those who take their skiing seriously.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black \/ Red \/ 25.5","offer_id":51552099860775,"sku":null,"price":949.99,"currency_code":"AUD","in_stock":true},{"title":"Black \/ Red \/ 26.5","offer_id":51447999824167,"sku":null,"price":949.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/0438\/2759\/files\/hawx-prime-100-black-red-2.jpg?v=1780189675","url":"https:\/\/paulski.com.au\/products\/atomic-hawx-prime-101","provider":"Paul's Ski Shop","version":"1.0","type":"link"}