{"product_id":"atomic-hawx-prime-100","title":"Atomic Hawx Prime 100","description":"\u003cp\u003eElevate your all-mountain experience with these high-performance ski boots, engineered for men seeking the perfect balance of comfort and responsive power. Designed for intermediate to advanced skiers, these boots feature a progressive 100 flex that provides the necessary support for carving groomers while remaining forgiving enough for playful progression. The 98mm medium last ensures a snug yet comfortable fit, offering precise heel hold and efficient energy transfer to your skis.\u003c\/p\u003e\u003cp\u003eAt the heart of these boots is the innovative Prolite construction, which keeps the weight low without sacrificing the stiffness needed for high-speed control. To ensure a truly personalized experience, the Memory Fit heat-mouldable shell and Mimic liner can be customized to the unique shape of your foot, eliminating hotspots and enhancing overall response. Whether you are navigating icy resort paths or charging through mixed snow conditions, the integrated GripWalk soles offer superior traction and compatibility with modern binding systems.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e98mm Medium Last:\u003c\/strong\u003e Delivers a balanced fit for average to slightly narrower feet with exceptional heel lock.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory Fit Technology:\u003c\/strong\u003e Heat-mouldable shell and Mimic liner provide a fully customized, pressure-free fit in minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgressive 100 Flex:\u003c\/strong\u003e Strikes the ideal balance between forgiving flexibility and advanced support for all-mountain versatility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProlite Construction:\u003c\/strong\u003e Lightweight architecture reinforced in key zones for reduced fatigue and optimized power.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGripWalk Soles:\u003c\/strong\u003e Enhances walking comfort and safety on slippery surfaces while maintaining downhill performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMen-Specific Design:\u003c\/strong\u003e Features a cuff and forward lean optimized specifically for male anatomy and stance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"Black\/Red \/ 28.5","offer_id":51439502524711,"sku":null,"price":799.0,"currency_code":"AUD","in_stock":true},{"title":"Black\/Red \/ 30.5","offer_id":51439502557479,"sku":null,"price":799.0,"currency_code":"AUD","in_stock":true},{"title":"Black\/Red \/ 27X","offer_id":51552116900135,"sku":null,"price":949.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/0438\/2759\/files\/hawx-prime-100-black-red-2025.jpg?v=1779931798","url":"https:\/\/paulski.com.au\/products\/atomic-hawx-prime-100","provider":"Paul's Ski Shop","version":"1.0","type":"link"}