Atomic Hawx Prime 100

Elevate your all-mountain experience with these high-performance ski boots, engineered for men seeking the perfect balance of comfort and responsive power. Designed for intermediate to advanced skiers, these boots feature a progressive 100 flex that provides the necessary support for carving groomers while remaining forgiving enough for playful progression. The 98mm medium last ensures a snug yet comfortable fit, offering precise heel hold and efficient energy transfer to your skis.

At the heart of these boots is the innovative Prolite construction, which keeps the weight low without sacrificing the stiffness needed for high-speed control. To ensure a truly personalized experience, the Memory Fit heat-mouldable shell and Mimic liner can be customized to the unique shape of your foot, eliminating hotspots and enhancing overall response. Whether you are navigating icy resort paths or charging through mixed snow conditions, the integrated GripWalk soles offer superior traction and compatibility with modern binding systems.

• 98mm Medium Last: Delivers a balanced fit for average to slightly narrower feet with exceptional heel lock.
• Memory Fit Technology: Heat-mouldable shell and Mimic liner provide a fully customized, pressure-free fit in minutes.
• Progressive 100 Flex: Strikes the ideal balance between forgiving flexibility and advanced support for all-mountain versatility.
• Prolite Construction: Lightweight architecture reinforced in key zones for reduced fatigue and optimized power.
• GripWalk Soles: Enhances walking comfort and safety on slippery surfaces while maintaining downhill performance.
• Men-Specific Design: Features a cuff and forward lean optimized specifically for male anatomy and stance.